History and Vision


In 2013, Feminist.com’s partner Maiden Nation developed the Imagine Project with Yoko Ono to create a campaign with an “Imagine” phrase on a bracelet to benefit a non-profit organization. Feminist.com approached an advisory board member Gloria Steinem, to ask if she would like to create a bracelet too. Gloria agreed. When asked to suggest a phrase that summarized her overarching vision, she selected a phrase that had deep meaning to her: We Are Linked, Not Ranked.

Ruth Bader Ginsburg and Gloria Steinem

(Gloria wore the bracelet and talked about its origins in this 2015 conversation with Ruth Bader Ginsburg that appeared in The New York Times, stating, "A group called Feminist.com made these baby bead bracelets. On one, they spell “Imagine,” and on the other, they asked us to write what we want. I went with “Imagine” and “We are linked, not ranked.”)

Gloria was involved in the bracelet design, and they were sold through the Feminist.com website and at our events over the past several years. Gloria has loved giving them as gifts too!

Recently, the bracelets received renewed attention when Gloria gifted the bracelets to Duchess of Sussex, Megan Markle during a taping of MAKERS and discussed the message of We Are Linked Not Ranked. “We are linked, not ranked' is the shortest way I've ever found to say what our goal is," Steinem told Markle. "It means everything to me on every level," Markle responded. The story and bracelets received widespread media attention, and was featured in high-profile outlets including The New York Times, People, Refinery29, Marie Claire, Huffington Post, and British Vogue among others.

Gloria Steinem and Meghan Markle

A Timely and Powerful Message to Meet This Moment

The message of the bracelets - one of unity and interconnection, across differences and divides - is especially timely and powerful in this moment. We have exciting plans to create a global campaign to spread its inspiring message. Our dream is to use these bracelets to spark conversation, create community and solidarity, spread hope and positivity, and start a movement! 

Join the We Are Linked Not Ranked mailing list to stay informed about our plans!